APPROVAL FOR PRESTON’S AMBITIOUS ‘PR1’ DEVELOPMENT

The vision for Preston’s Stoneygate area takes a significant leap forward with planning approval received for a landmark residential development last week [5th November].

Preston City Council has granted planning permission for ‘PR1’ located on the Avenham Street car park site, designed by Preston based David Cox Architects on behalf of property developer Pillars.

The apartment scheme of 294 homes comprises one and two-bed apartments across four luxury residential apartment towers extending from 7 to 16 storeys high. They will feature a beautifully landscaped courtyard, with geometric lawns and greenery offering residents a chance of escaping to a private oasis in the heart of an urban landscape. This will flow to the upper floors of the development providing seamless views of the City from the roof top terrace gardens.

The design concept supports the Stoneygate Regeneration Framework for the delivery of a high-quality, sustainable ‘urban village’ environment reflecting the distinctive character of the area, whilst creating new linkages to and around the area, particularly for pedestrians and cyclists. The development also successfully meets the objectives of the Preston City Centre Plan, the Preston Housing Zone and the associated City Living Strategy and Prospectus.

David Cox, from David Cox Architects commented, “From the outset of our conversations with Pillars both parties had a shared vision to reflect an ambitious and forward-thinking City in terms of the design. With a large proportion of glazing on the apartments, plus balconies and plenty of landscaping, we feel the scheme has a real sense of openness and a vibrant community-feel. This is an exciting scheme for Preston and we are pleased to see developer confidence, particularly in the current climate, committing to high quality homes which will shape the City for years to come.”

It was a unanimous decision from the committee members with Councillor David Borrow stating, “Looking back over last 10 years we won’t have imagined development of this quality and size coming in for residential development in the city centre and yet over last 12 months quite a number of major proposals have come forward. I think that’s really positive and I’m very impressed with the quality of this.”

A Pillars spokesperson said, “Our PR1 project will bring in a lot of investment and jobs back to the City, which are currently being lost to other nearby cities. Having a scheme of this size will make all sectors which include professionals, private renters, students and first-time home buyers think again before moving to other cities such as Manchester & Liverpool where living costs and apartment prices are extortionately high. This scheme puts Preston on the map as a key player for housing and is located in a prime location hence the name ‘PR1’.”

“After a lot of research, we chose a design that maximized the site’s potential and greatly contributing to the urban regeneration of Preston City Centre. We would like to thank the Council and David Cox Architects for sharing the same vision as us on fulfilling a pledge that the city centre has been so thirsty for.”

PR1 marks the third development Pillars has worked with David Cox Architects, the others being Urban Hub and The Quarters, both also located in Preston.

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