New South Promenade, Blackpool

Project Overview

Location – Blackpool

Type – Residential

Status – Planning Submitted

CGI – David Cox Architects


New Build – Residential Apartments

Planning applications have been submitted for two apartment buildings that will bring to market 92 high quality apartments in Blackpool

The proposals, put forward by Coastway Ltd and Headlands Ltd, will also help regenerate a well-known Blackpool area by delivering a mixture of 1, 2 and 3 bedroom residences.

The New South Promenade project will see two residential developments located at each end of a well-known crescent of buildings along Blackpool’s south shore promenade, which dates back to 1926.

At the Northern end of the site, the first apartment development provide 51 apartments will replace the vacant Skye and Colwyn Hotels, and Sandpiper Holiday apartments. At the Southern end of the crescent, the second property development will replace the Headlands hotel to offer 41 apartments.

Development on the crescent has already taken place with a new Hilton by Hampton built in 2016, and in 2020 planning permission was granted for a £7 million extension to the hotel.

Planning consultancy Smith & Love is acting for the developer. Deborah Smith said, “Blackpool is experiencing a renaissance, and there’s a demand for high-quality residential accommodation, which the New South Promenade development will provide.

“Two contemporary apartment buildings will provide high-quality homes for people helping to stimulate the local economy and play a part in creating a sense of place with a diverse but active community.

“New South Promenade will also complement the ongoing regeneration of Blackpool itself while playing an essential role in revitalising the crescent and attracting people to live and work in the town.”

The developments were designed by award-winning Lancashire architecture practice, David Cox Architects. Its director, David Cox added: “The scheme will reinvent this important part of Blackpool’s promenade. The two sites, north and south, will act as bookends to the crescent and help bring about much needed quality residential spaces.”

The initial design principle was to have as many apartments provided with a beautiful sea view as possible. This is enhanced by Blackpool’s West facing promenade, which provides scenic sunset views all year round. To take advantage of this, all apartments have been provided with a private balcony or access to roof terrace, which will enhance the communal aspect of the residence. All apartments will be provided with a parking space and cycle storage.

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